THE SEASON OF
EUROPEAN
CHERRIES
Premium quality. Natural sweetness. Distinctive taste.
CherryFic! is a targeted three-year information and promotion campaign dedicated to high-quality fresh European cherries in the markets of India and the United Arab Emirates.
Co-financed by the European Union under AGRIP-SIMPLE-2025, the Action is implemented by the Agricultural Cooperative of Rachi, Pieria “Agios Loukas” and showcases the quality, flavor, freshness, traceability and responsible production that characterize European cherries, while also strengthening awareness of European agri-food excellence in two dynamic international markets.
Through digital communication, tastings, trade events, professional networking and business-to-business activities, CherryFic! brings consumers, professionals and market stakeholders closer to a distinctive seasonal fruit with a premium identity and authentic European origin.
Target countries
India
A fast-developing market with growing interest in premium fresh fruit, new taste experiences and products with reliable origin, transparent production and high quality.
United Arab Emirates
A dynamic premium market with a strong presence of organised retail, hospitality, food service and high-quality imported fresh products.
Key characteristics
- High quality, natural sweetness and distinctive taste
- Freshness, attractive appearance and seasonal character
- Varietal diversity, with characteristics that can differ in size, colour, texture and flavour
- Careful sorting, standardisation, packaging and cold-chain management
- Traceability and transparent production and handling procedures
- Responsible cultivation and quality-management practices