A European information and promotion action
CherryFic! promotes high-quality fresh European cherries produced in Greece, communicating to consumers and professionals in India and the United Arab Emirates their organoleptic characteristics, European origin and the EU’s high production standards, production quality, food safety approach, traceability and sustainability-related practices.
The Action is co-funded by the European Union and carries the signature “Enjoy! It’s from Europe.” It is part of the EU’s information and promotion activities for agri-food products and is designed to strengthen awareness, trust and market opportunities for European cherries in the target countries.
Objectives of the Action
- to increase awareness of the advantages and distinctive characteristics of European cherries
- to communicate quality, food safety, traceability, authenticity and responsible production practices
- to highlight taste, freshness, seasonality and culinary versatility
- to support the competitiveness and visibility of European cherries in India and the UAE
- to provide useful information to consumers, the media and market professionals
- to create opportunities for professional exchange, business meetings and cooperation.
Who it is aimed at
- consumers interested in premium fresh fruit and modern food experiences
- importers and distributors
- retail buyers and supermarket executives
- hospitality and food-service professionals
- journalists, media professionals and content creators
- food bloggers, culinary influencers and opinion leaders
- nutrition and culinary professionals
- organisations and professionals active in the agri-food sector