A European information and promotion action

CherryFic! promotes high-quality fresh European cherries by communicating their sensory characteristics, European origin, production quality, food-safety approach, traceability and sustainability-related practices to consumers and professionals in India and the United Arab Emirates.

The Action is co-funded by the European Union and carries the signature “Enjoy! It’s from Europe”. It forms part of EU information and promotion activities for agri-food products and is designed to strengthen awareness, confidence and market opportunities for European cherries in the target countries.

Objectives of the Action

  • raise awareness of the merits and distinctive characteristics of European cherries;
  • communicate quality, food safety, traceability, authenticity and responsible production practices;
  • highlight taste, freshness, seasonality and culinary versatility;
  • support the competitiveness and visibility of European cherries in India and the UAE;
  • provide useful information to consumers, media and market professionals;
  • create opportunities for professional exchange, business meetings and cooperation.

Who it is aimed at

  • consumers interested in premium fresh fruit and modern food experiences;
  • importers and distributors;
  • retail buyers and supermarket executives;
  • hospitality and food-service professionals;
  • journalists, media professionals and content creators;
  • food bloggers, culinary influencers and opinion leaders;
  • nutrition and culinary professionals;
  • organisations and professionals active in the agri-food sector.